Oh, for f--- sake:
Maura Flynn at Big Hollywood says: "People, we have the means, if we have the will, to topple these charlatans who shamelessly prey on little children. So boycott Build-A-Bear. And, more importantly, tell the world why."
Blah, blah, blah. Yes, it's terrible. Yes, it's manipulative. And thus Build-a-Bear will put some principled conservative moms and dads in the awkward position of having to tell Johnny and Sis, "No, you can't go to Maria's birthday party, because Build-a-Bear sells LIES!"
Are you going to do that? For real?
If this sort of thing bothers you -- and probably it should a little -- then send Build-a-Bear an e-mail expressing your disapproval. Or here's a thought: Watch what your kids are watching on the Internet. If you're doing your job, they shouldn't be encountering that sort of agitprop in the first place.